Now, Chicago Dyke says staffers on The Hill can't really think of ways to undermine the Blue Dogs, although they'd like to, and though she has her ideas, she wants to hear ours. Me, I'm remembering that, way back when, Conceptual Guerilla wrote Defeat the Right in Three Minutes. Pass it on.
Defeat the Right In Three Minutes
By Conceptual Guerilla
Meme-warfare, made simple.
(*Recently, GNN came across another digital guerrilla on the frontlines of the meme war. His nom de guerre is the Conceptual Guerilla, and for your first taste of his skills, we give you this deft deconstruction of the Right’s economic philosophy:)
Have you got three minutes? Because that’s all you need to learn how to defeat the Republican Right. Just read through this handy guide and you’ll have everything you need to successfully debunk right-wing propaganda.
It’s really that simple. First, you have to beat their ideology, which really isn’t that difficult. At bottom, conservatives believe in a social hierarchy of “haves” and “have nots” that I call ““corporate feudalism”” They have taken this corrosive social vision and dressed it up with a “respectable” sounding ideology. That ideology is pure hogwash, and you can prove it.
But you have to do more than defeat the ideology. You have to defeat the “drum beat.” You have to defeat the “propaganda machine,” that brainwashes people with their slogans and catch-phrases. You’ve heard those slogans. ““Less government”” and/or ““personal responsibility”” and lots of flag waving. They are “shorthand” for an entire worldview, and the right has been pounding their slogans out into the public domain for getting on forty years.
So you need a really good slogan – a “counter-slogan” really, to “deprogram” the brainwashed. You need a “magic bullet” that quickly and efficiently destroys the effectiveness of their “drum beat.” You need your own “drum beat” that sums up the right’s position. Only your “drum beat” exposes the ugly reality of right-wing philosophy – the reality their slogans are meant to hide. Our slogan contains the governing concept that explains the entire right-wing agenda. That’s why it works. You can see it in every policy, and virtually all of Republican rhetoric. And it’s so easy to remember, and captures the essence of the Republican Right so well, we can pin it on them like a “scarlet letter.”