Monday, November 8, 2010

Chevron Cares!

Via Terraalert:
The Yes Men are at it again! And this team they have teamed up with Rain Forest Action Network (RAN) and Amazon Watch to go head to head with Corporate Giant, Chevron.

For those who may be unfamiliar with the Yes Men, they are a duo of activists who use pranks and humor to draw attention to the atrocities done by large corporations against those who, too often, can't fight back.

They are infamous for taking on Exxon Mobile, BP and Dow Chemical, and now they have set their sights on Chevron, who recently spend a great deal in order to finance an expensive PR campaign entitled "We Agree."

The We Agree Campaign can best be surmised as a means with which to con consumers into believing that Chevron has the publics' best interest in mind. But Slogans like "Oil Companies should support the communities they're a part of" stand in stark contrast to the fact that have yet to address their role in refusing to clean up the toxic pollution it left in the Ecuadorean Amazon. RAN reports that " the 18 billion gallons of toxic oil waste polluting Ecuador’s rainforest could lead to as many as 10,000 Ecuadoreans dying of cancer by 2080."

The Yes Men, RAN and Amazon Watch have responded to Chevron's underhanded attempt at green washing with a hilarious satirical website and fake press release in an attempt to shed light on the dubiousness of the original ad campaign.

Recently, they also released a brand new site: . This new site endeavors to enlist your help in making Chevron accountable for their actions. Just click on the link, and submit your own Chevron spoof ad, just like the one featured in this article, made by Funny or Die , of a real Chevron commercial.

No comments: